Audience Intelligence Report
What concepts and words touch your people where it matters?
You answer some questions about your work, your goals, and your audience.
We provide a report from deep research on your audience, and distill the results into simple-to-apply instructions for the human or AI as they write for you.
The Solution:
Deep insight into your chosen audience helps you position your offers.
Move beyond generalized assumptions. This comprehensive, expert-led analysis uncovers the precise needs, fears, and motivations of your target audience, providing the foundation for highly resonant courses and impactful nonfiction books.
The Challenge of Impactful Knowledge Transfer
Your expertise holds significant value. Translating this into a course or book that achieves its intended impact requires more than profound knowledge alone; it demands a precise understanding of your audience. Are you currently navigating:
The uncertainty of whether your message genuinely resonates with its intended recipients?
The risk of developing content that addresses symptoms rather than core, unarticulated needs?
The difficulty in crafting an offer that demonstrably solves critical problems and overcomes inherent skepticism?
The potential for misaligned messaging that fails to convert interest into commitment?
The imperative to build a lasting legacy through content that is both authoritative and deeply relevant?
The strategic imperative is clear: unassailable market positioning requires intelligence beyond mere intuition. Many ventures falter not from a lack of expertise, but from a fundamental disconnect with their audience's underlying realities.
Introducing: The Audience Intelligence Report Service
This is not a theoretical framework. It is a precise, actionable research service designed to provide the foundational insights required for strategic course and book development. We transform generalized market understanding into specific, actionable intelligence. This service is a direct alternative to prolonged, speculative content development, offering clarity and certainty.
Benefits:
Here are five key benefits derived from the Audience Intelligence Report, designed to empower senior corporate executives in their transition to influential thought leadership:
Strategic Clarity on Executive Psychology: Obtain a precise, data-backed understanding of the senior executive mindset—their core challenges, unarticulated fears, and profound motivations—enabling you to engage with authentic relevance. This moves beyond assumptions to data-driven insights, ensuring your approach is grounded and composed.
Unlocking High-Impact Messaging: Formulate communications that transcend generic appeals, speaking directly to the nuanced concerns and aspirations of seasoned leaders. This establishes immediate credibility and resonance, crafting messages that are authoritative without assertion, and reflective of their experience.
De-Risking Market Entry & Offer Development: Structure your thought leadership offerings and market entry strategy with confidence. This is informed by a deep comprehension of executive buying triggers, skepticism, and value perceptions, allowing for disciplined and non-promotional positioning of your expertise.
Accelerated Path to Authority & Influence: Expedite the establishment of your independent authority by leveraging insights into what truly convinces and compels high-level professionals. This bypasses common pitfalls of conventional approaches, providing a clear, plain-spoken roadmap to enhanced influence.
Optimized Resource Allocation: Direct your time and marketing investments with exceptional efficiency, focusing on strategies and messages proven to convert. This maximizes your impact and commercial return, ensuring every effort is strategically aligned and avoids wasted motion.
Our Process: Precision Audience Deconstruction
We delve into the intricate landscape of your target audience to extract critical insights. Our methodology encompasses:
Comprehensive Data Synthesis: Integrating existing insights with targeted primary and secondary research to form a holistic audience profile.
Behavioral & Motivational Analysis: Uncovering the latent fears, unspoken desires, and underlying psychological triggers that drive your audience's decisions.
Language Pattern Identification: Extracting the precise terminology and emotional cues your audience uses to describe their challenges and aspirations, ensuring authentic communication.
Objection & Buying Trigger Mapping: Systematically identifying common hesitations and the specific conditions that precede a purchase decision, informing your sales architecture.
Strategic Recommendation Framework: Translating raw data into concrete, actionable recommendations for course structure, book content, messaging, and positioning.
Tangible Outcomes:
Informed Decisions, Assured Impact.
With a meticulously crafted Audience Intelligence Report, you will gain:
Unassailable Positioning: Develop courses and books that directly address identified market gaps and urgent needs, minimizing development risk.
Maximized Resonance: Craft messaging that speaks directly to your audience’s deepest motivations and concerns, fostering immediate connection.
Accelerated Conversion: Design offers that preemptively address objections and activate known buying triggers, optimizing your sales process.
Strategic Content Architecture: Structure your intellectual property (course, book) around validated audience insights, ensuring maximum relevance and value.
Optimized Resource Allocation: Direct your efforts towards strategies proven to yield results, avoiding speculative initiatives.
This service delivers the strategic foresight necessary to transform your expertise into enduring market leadership.
Investment in Strategic Clarity
The investment for a comprehensive Audience Intelligence Report service is only $1,297.
Cultivate Strategic Foresight. Secure Your Market Position.
The foundation of lasting impact is precise understanding. Initiate a conversation to explore how deep audience intelligence can inform your next strategic move.
What You Get
You provide:
Either decide what your ideal audience will be, or ask us to come up with suggestions based on the documents you send us.
You send us articles, blog posts etc. that you've written, transcriptions of your presentations. You share with us your goals and vision.
You review the audience intelligence report we provide, and request any changes. You get 30 days after we deliver the report to you, for one round of edits.
You get:
Full audience intelligence report on your customized ideal customers.
Simplified instructions you can apply to new content pieces you or your AI create.
You're invited to attend calls and/or self study courses that help you leverage your content.
Audience Intelligence Report
Get one first draft of your customized course along with lesson plans and basis course assets, ready for you to develop further and launch with your audience!
Order now and get coaching support as well.
The process:
You pay up front.
Conversation with Marilyn to discuss your message, your goals and the audience you want to impact.
You submit your documents (articles, blog posts, transcripts of your words and concepts relevant to the course you want to create) and/or interview.
We deliver your Audience Intelligence Report.
You get one round of edits within 30 days after we deliver your report.
Follow up resources to help you leverage your content.
Communication with your documents is done via email and Google Drive. We keep our files private ... the rest is up to you.
About Marilyn
My mission is to help YOU become the expert and build your community.
I support you as a guide on the side.
It's all about YOU on stage!!
I empower accomplished, high-achieving corporate executives and seasoned professionals (15+ years experience) to amplify their organizational credibility as a thought leader, or strategically transition from their corporate roles into impactful, independent consulting practices.
My mission is to translate your deep-seated corporate expertise into a powerful, marketable consulting identity, equipping you with a clear strategic blueprint for accelerating career opportunities within your current organization, or to create an independent career.
My approach is built on a proven foundation of amplifying expert voices, fostering strategic collaboration, and developing compelling thought leadership. This expertise is reflected in my work as:
Author, Author to Authority: A Strategic Blueprint for Thought Leadership
Publisher, Celebrating Coaches Magazine: Curating and promoting the insights of leading industry experts.
Producer, Celebrating Authors Summit Series: Orchestrating platforms for professionals to share their definitive work and establish authority.
Owner, Consider the Possibility Mobile App: Providing innovative tools and resources for professional development and strategic growth.
Book Strategy Coach: Guiding experts through the process of creating their own impactful thought leadership assets.
Networking & Collaboration Coach: Specializing in helping professionals synchronize their promotions to benefit their clients by optimizing their customer journey and expanding their reach.
Host, Thought Leadership Mastermind: Facilitating a high-level community dedicated to developing and expanding thought leadership credibility and influence.
Host, Consider the Possibility Podcast: Delivering valuable insights and strategies for professional and personal advancement.
YouTube Creator, AI User Lab for Thought Leaders: Hosting live sessions for executives and thought leaders to confidently and ethically leverage AI, focusing on prompt engineering, content repurposing, and building efficient AI habits without compromising unique voice.
Through The Thought Leader Launchpad, an 8-week intensive program, participants gain unparalleled clarity to define their unique niche and high-value offers, create a key thought leadership asset (such as a compelling mini-book outline or signature methodology), and develop a practical, step-by-step marketing roadmap.
This ensures you can immediately begin establishing your authority and attracting ideal clients, confidently initiating your journey as an influential consultant.
If you're ready to leverage your unparalleled corporate experience for independent success and build a legacy of influence, check out the 3 options below.
Marilyn McLeod
Founder, Thought Leader Launchpad
Author, Thought Leader Field Guide
Testimonials
Marshall Goldsmith
Million-selling author & world authority in helping successful leaders get even better
"I am moved to provide the highest recommendation for Marilyn. Along with her great technical job in developing my site, Marilyn has been a pleasure to work with.
Marilyn managed a coaching engagement with four very senior executives in a 'Fortune 500' client of mine. She did a wonderful job of managing the work of coaches involved - and coordinating the project.
The end result was positive, long-term change in behavior for the client executives - and a very positive experience for the coaches!
Along with her great technical job in developing my site, Marilyn has been a pleasure to work with. She has shown the highest integrity and has handled a couple of tough situations in a very professional way."
Nathaniel Branden
Pioneer in the field of Self-Esteem, Collaborator with Ayn Rand
"Marilyn is a master of her trade. She organized and hosted Thought Leader interviews; she created an atmosphere of relaxed excitement and intellectual stimulation which everyone seemed to feel and respond to from the moment they arrived.
Marilyn McLeod is an example of pure ability in action."
Ken Shelton, CEO
Executive Excellence, LLC, Ghost-writer for "7 Habits of Highly Effective People"
"Over the past 35 years, I have known and published many of the top consultants and executive coaches. More recently, at age 70, I have enjoyed being coached by a woman who has worked for 25 years with two of the top executive coaches, Marshall Goldsmith and Gary Ranker.
Marilyn brings a wealth of experience and proven tools and methodology to her coaching, and then adds her own special touch, including her amazing empathy, her ability to ask the right questions and listen deeply to understand. She then explores options and draws out solutions, rather than simply prescribing canned remedies.
Her one-on-one, customized and personalized coaching proves that she really cares about helping her clients make progress in areas that matter most to them in both the personal and professional domains of their lives. I highly recommend Marilyn McLeod, an executive coach who knows how to develop authentic leadership excellence."
Dr. Beverly Kaye
Founder and Chairwoman, Career Systems International
"I've known Marilyn for many years and hear only positive comments from individuals who know her and have worked with her.
She is deeply experienced in a variety of industries, and on a variety of subjects critical to executive coaching."
Gary Ranker
Global CEO Coach
"Marilyn has an amazing and rare ability to recognize patterns of behaviour as a coach and distill that understanding into direct pragmatic recommended actions to improve her clients' interpersonal relationships.
The result is that her coaching clients are more successful in both understanding themselves, more self aware, and are able to achieve their goals within business more efficiently due to a greater understanding of their social context.
We have collaborated as co-authors on two books about coaching and her writing skills are extraordinary.
Again because of her rare ability to recognize patterns, she is able to find the salient practical value from research and present it in a meaningful yet simplified practical manner for the reader.
I have personally seen Marilyn's talent in action over the past decade of working together on coaching projects. It is from this vital first hand experience of Marilyn as a coaching partner that gives me the vantage to attest how extraordinary she is as a coach."
Joan Clark
Executive Coach, JM Clark and Company
"What's really been useful is your very keen sense of asking questions. And not just asking, but asking targeted, thoughtful questions that then in turn make me think.
The other thing, and this may not be appropriate for everybody, but because I am such a structured person, it's reassuring, and it also helps keep me on track, that when we're done you send me a follow up note saying what we talked about and what we agreed to.
That validates what we talked about, and if we're off track it gives me a quick chance to say no, that's not really what I meant.
And then when I get ready for our meeting the next week, it also gives me a chance to refresh my memory.
That works really well. It holds me accountable, and I appreciate that."
Trudy Triner
http://www.makemomhappybymail.com
"Marilyn, Wow! What a great job you did! It really looks just great and it's always wonderful to see my mom's sweet face.
Please let me tell you again how absolutely amazing I think you are. You are sweet, kind, brilliant, talented and generous.
Your knowledge of how to make things happen on a computer is deep and broad.
You are good at so many things for which I don't even know the names! Social media, coding, coaching, selling, writing, website design, teaching others how to write and publish books, and now you have added affiliate marketing guru to the list.
Heaven only knows what that list will contain this time next year as you continue to learn and grow. I feel so fortunate to have met you and to have you as a friend.
And thank you for making my mom visible to the world, and to me, once again. It truly warms my heart! You are worth your weight in gold!"
Frank Wagner
Stakeholder Centered Coaching Train the Coach Certification
"Marilyn takes the time to internalize and really learn concepts before applying them.
Her natural listening and attending skills make her one of the most qualified individuals I know to be a successful behavioral coach."
Steve Rodgers
Business and LifeStyle Consultant, Coach, Author, International Speaker at Alchemy Advisors
"Marilyn is a talented, smart, sincere and wonderful person! I have known Marilyn for many years in various roles. I have known her to be very intent on being of great value.
She gives high service and support for her clients. She has helped me in a coaching role, in my book launch and in general networking connections.
I highly recommend Marilyn for a role in working with leaders to get to the next level with projects or in their businesses."
Dr. Arianne Weiner
President of Implementing Change, a Leadership Coaching and Development Consultancy for Entrepreneurs and Small Business
"Marilyn has a tremendous amount of energy and experience in supporting others to make their books happen.
She has an in-depth background of synthesizing your thoughts into actionable steps towards writing that book you have always wanted to accomplish.
Marilyn will do whatever it takes to help you move through your discomfort to get you thinking like an author, even if you have never written a book before.
She knows how to quiet your inner critic and bring out your cheerleaders! From tips on organizing your thoughts to getting them on paper into palatable chapters to reviewing your drafts, guiding your marketing, and working with you in manifesting that message you want to be sent out in the world.
And you never know what will come out of a coaching session, because as she gets to know who you are, what your clients want, and what you want to deliver to your clients bottom line, she makes connections you may not have seen before.
I'm launching a whole new product idea which helped me pivot during an economic downturn, and the genesis of the idea came from one of my coaching sessions with Marilyn."
Steve Sallen
President and CEO, Southfield, MI
"Marilyn's 360 interviews helped our team & continue to help me as a leader. If you really want to lead, you're not a leader unless people are following.
A real leader knows whether his messages get through, or if unintended messages are coming across.
It's well worth the exercise to get real data on how key people perceive my leadership & the future direction of our firm."
Geoffrey M. Cox, PhD
Former President, Alliant International University, Marshall Goldsmith School of Management
"Marilyn has a wonderful, cheerful personality that makes her a pleasure to work with. She is a thorough professional with skills and talents that are adaptable to many different kinds of projects and organizations."
